STRAIGHT UP MAX
STRAIGHT UP MAX
STRAIGHT UP MAX
STRAIGHT UP MAX
STRAIGHT UP MAX
STRAIGHT UP MAX
STRAIGHT UP MAX

STRAIGHT UP MAX

$59.99

Product Details

Ceramic Straightening Brush

 

SMOOTHS AWAY FRIZZ, BRUSHES IN SHINE IN HALF THE TIME

 

Say goodbye to straightening tiny sections of hair multiple times with a flat iron. With STRAIGHT UP MAX, you can easily straighten 4-5 times the amount of hair in a single pass. Kick the frizz but keep the body and volume - it's as easy as brushing your hair!

HOW TO USE

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WHAT IT HAS

• Powerful Styling Power with 65 Powerful Ceramic Heated Plates
• Frizz-Free Finish
Powerful Ion Generator
Cool Tip Ionic Bristles
• 4 Heat Settings up to 450°F
• Digital Temperature Display
• Professional Swivel Cord
• Automatic Shut Off

WHO IT'S BEST FOR

Anyone who wants to smooth and de-frizz their hair in half the time. STRAIGHT UP MAX is perfect for quickly touching up frizzy or 2nd-day hair.

 

Hair Type

  • Curly
  • Coily
  • Thick
  • Wavy

Hair Length

  • Medium
  • Long
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FAST, POWERFUL STRAIGHTENING

The secret behind the styling power is three different frizz-fighting technologies. STRAIGHT UP MAX is the FIRST straightening brush that has as many ions as a dryer. The ionic bristles add a second layer of superior de-frizzing, and finally the powerful ceramic heated plates. Hello smooth, shiny hair!

FRIZZ-FREE FINISH

Most heated brushes lose power as you style, but not STRAIGHT UP MAX! Digital heaters combined with 65 ceramic heated plates deliver instant heat and maintain temperature for fewer passes, faster styling, and superior results.

EASY TO USE

Styling as easy as brushing your hair. We all know how to use a hair brush - and STRAIGHT UP MAX combines the detangling power of a brush with the heated power of a flat iron to quickly and easily remove frizz and smooth your hair.

Get The Look

HOW-TO: STRAIGHTEN

1. Brush and section hair.

2. Place STRAIGHT UP MAX underneath hair with one hand with bristles facing out and hair taut to create tension to secure tightly against the ceramic heated plates. The bristles should be peeking through the hair completely.

3. Move STRAIGHT UP MAX slowly down hair.

INTRODUCING STRAIGHT UP MAX

The first straightening brush with as many ions as a dryer!

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