MAX PRIME 1.25" Rotating Iron

$99.00 Sale Save

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The quick answer to your styling needs. The MAX PRIME 1.25” Rotating Iron makes adding volume, blown-out waves, or simply de-frizzing thick and coarse hair faster than you ever dreamed possible. Our patented rotating iron technology is the secret behind the faster styling: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand of hair. The rounded design of the barrel helps add body and volume. 

• 1.25" Revolving Barrel with 1-Way Rotation
• Ionic Bristles for Frizz-Free Finish
• Superior Styling Power with Titanium Ceramic Heated Plates
• Styling Personalization with 2 Heat Settings up to 410°F
• Tangle-Free Styling with Professional Swivel Cord
• Automatic Shut Off
• Removable Heat Guard for Scalp Protection

MAX PRIME works on all hair types, and is ideal for those who want versatility for faster styling. Straighten, curl, add body, shine, and de-frizz all with one tool.

Curls & waves

1. Detangle, section, and smooth hair before styling.

Hold the tool vertically.


  • 2. Grab a 1-2" section of hair and wrap it around the barrel.

3. Close the tool for 3-5 seconds.

The longer you hold it closed, the more defined the curl will be.

4. Wrap hair in alternate directions for a more undone texture.

Leave 1-2’' of hair out on the ends

Straighten with body

1. Grab a 1-2" section of hair and spread it across the barrel evenly.

Place the barrel underneath the hair and the brush on top.


2. Close MAX PRIME at the roots and rotate wrist slightly.

Let the barrel rotate for a few seconds before SLOWLY gliding down hair.