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$69.99
Product Details
1.25" Rotating Iron
STRAIGHTENS BETTER THAN A FLAT IRON
PRIME straightens better than a flat iron. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand of hair. The rounded design of the barrel helps add body and volume.
This product is currently sold out.
WHAT IT HAS
• 1.25" Revolving Barrel with 1-Way Rotation
• Ionic Bristles
• Titanium Ceramic Heated Plates
• 2 Heat Settings up to 410°F
• Professional Swivel Cord
• Automatic Shut Off
• Removable Heat Guard
WHO IT'S BEST FOR
Anyone who wants to straighten their hair faster, with better results, and less damage. PRIME quickly straightens and smooth frizzy, thick, and coarse hair.
Hair Type
- Curly
- Coily
- Fine
- Thick
- Wavy
- Straight












HOW-TO: STRAIGHT WITH BODY
STRAIGHTEN WITHOUT FLATTENING1. Detangle, section, and smooth hair before styling.
2. Grab a 1-2" section of hair and spread it across the barrel evenly, with the barrel underneath the hair and the brush on top.
3. Close PRIME at the roots and rotate wrist slightly. Let the barrel rotate for a few seconds before SLOWLY gliding down hair.
4. For flips at the end, rotate wrist once at the end of the hair and hold for 2-3 seconds before releasing.



