Product ID
361099395112
Variants
39407812411485
AIRLESS
Product ID
1372183691356
Variants
12393166635101
MAX PRIME
Product ID
1372200861788
Variants
12361943515228
MAX PRIME WET TO DRY
Product ID
1372178219100
Variants
12361885876316
PRIME

Proven to leave hair healthier

All the straightening and de-frizzing power you need, without the heat damage

Curls, waves, adds body, & volume

Versatile design gives you multiple styling options

Incredible Results

Long-lasting style that will keep your hair looking fab all week

Round Barrel

The heated barrel lays your hair on the brush, and styles with each pass

Bristle Pod

Our innovative ionic bristles emit ions to eliminate frizz and add incredible shine

Rotation

Imagine your stylist passing a round brush through your hair 150 times a minute. That's the power of the rotating iron!

PRIME Rotating Iron

PRIME

Straightens better than a flat iron

1.25” Barrel

One-Way Rotation

Ionic Bristles

Dry hair only

MAX PRIME

Straighten, Curl, Add Volume & Body

1.25” Barrel

Two-Way Rotation

Ionic Bristles

Dry hair only

AIRLESS Rotating Iron

AIRLESS

Professional Blowout Style
Straighten, Curl, Add Volume

1” Barrel

Two-Way Rotation

Boar & Ionic Bristles

Dry hair only

MAX PRIME wet to dry

WET TO DRY

Dries, Straightens, Curls, Adds Volume, & Shine

1.25” Barrel

Two-Way Rotation

Wet-to-Dry Bristles

Wet or Dry hair