STRAIGHT UP Ceramic Hot Brush
STRAIGHT UP Ceramic Hot Brush



Product Details

Ceramic Straightening Brush

Get smooth, sleek hair in half the time. STRAIGHT UP will leave you speechless with it’s unprecedented styling power, with 65 powerful ceramic heated plates that deliver instant, even temperature across the entire surface. This means maximum straightening power with every pass and no unwanted bends or heat damage.

This product is currently sold out.


• 65 Powerful Ceramic Heated Plates
• 7 Heat Settings from 330°F to 450°F
• Cool Tip Ionic Bristles
• Digital Temperature Display
• Professional Swivel Cord
• Automatic Shut Off


smooths + de-frizzes in half the time
straighten more hair in one pass
adds body and movement 


Anyone who wants to quickly banish their bedhead. Brush away frizz and smooth fine-medium hair. 


  • Curly
  • Thick
  • Wavy
Free Shipping on orders over $75 - Pink Icon 15% Off First Purchase - Purple Icon 60 Day Returns - Blue icon Sustainability Focused - Green icon

Ceramic Heated Plates

Smooth 16 sections of hair with one pass with our ceramic heaters that sound each bristle.

Instant, Even Heat Up to 450°F

Most brushes lose power as you style. STRAIGHT UP heats up in 30 seconds and maintains a consistent, even temperature across the entire brush surface. Choose from 7 heat settings ranging from a minimum of 330°F up to a maximum of 450°F. Digital LED clearly displays selected temperature.

Cool Tip Ionic Bristles

Reduce frizz and style hair close to roots without burning, while their smooth non-grip surface glides easily through the hair.

Automatic Shut Off

Automatically shuts off after 45 minutes of discontinued use.

Get The Look


Use this tool exactly how you would a straightening iron.

1. Brush and section hair.

2. Place STRAIGHT UP underneath hair with one hand with bristles facing out and hair taut to create tension to secure tightly against the ceramic heated plates. The bristles should be peeking through through the hair completely.

3. Move tool slowly down hair.


See what Farrah Dreamz thinks about STRAIGHT UP on her long, beautiful curly hair!


12 Best Straightening Brushes: Harper’s Bazaar

Read the article!