"Innovation is our passion. We are constantly reinventing how hair styling tools function so that you get the style you want with less effort."
- Dave Richmond, Chief Innovation Officer
In 2008, we saw a need for more styling options for customers who want to recreate professional-style results on their own.
The InStyler inventor family holds over 50 years of product innovation experience, and 40 years of styling experience. Each hot tool is designed to give you incredible results in less time — all without damaging your hair. Our innovative team obsesses over tiny details that add up to big changes- we want you to be able to do your hair in half the time, get beautiful long-lasting style with incredible shine, and keep your hair healthier than you thought possible while using hot tools.
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As creators of the ORIGINAL Rotating Iron and leaders in hair tool innovation, InStyler designs technologically advanced tools that make styling easier and more efficient while delivering amazing results. Our patents represent our commitment to developing superior technology hair tools.
To view the complete list of patents, please click here.
Claudio was born and raised in Italy, after he graduated from college with a degree in electromechanics and moved to the United States. After moving to the States, Claudio began attending cosmetology school and his love for doing hair began to grow. . Once Claudio received his cosmetology license, Claudio began training under Gerald Kreigisch, from which he transitioned to management responsibilities for the Gerald Kreigisch Salon & Academy. In 1990, he established the Claudio Marino Hair Design Salon in Woodland Hills, California and he continues to oversee management to this day.
Michael began his career as a commercial artist and technical illustrator, and then moved on to work in engineering and engineering management. In 1988, Michael moved onto program management, development, and eventually took over sales, marketing and business development at various companies. In 1997 when Michael moved to California, he became the Vice President of Sales and Marketing and became an equity partner to MM&R. Michael continues to serve as the President of MM&R the joint company he, Claudio, and Bruno created.
Also born and raised in Italy, Bruno began an apprenticeship with a family friend who cut hair at age five. A For the next five years, Bruno began perfecting his craft. At sixteen he left Italy to work in different countries, and at nineteen Bruno came to the United States. After being introduced to Beverly Hills salon owner Jon Peters, Bruno joined the salon and became the Styling Director within two years. In 1978, Bruno and a fellow stylist, Soonie Paik opened “Bruno and Soonie Salon” on Canon Drive in Beverly Hills. Bruno continued to do hair for 35 years, he has now retired.
Mark Levine was born and raised in New Jersey. Mark left Jersey when he attended Michigan State and majored in advertising. He moved to California in 1984 and began working with Modern Media creating commercials and infomercials, helping his clients across all industries reach new audiences with their clever and creative ads. When the Revolving Hair Brush was brought to Mark, he knew it was something special. Soon after, the powerhouse team of Claudio, Bruno, Michael, Dave, and Mark created the InStyler.
Dave’s love for innovation and hair was nurtured at a young age through his mother. Dave’s mother regularly went to see Bruno to get her hair done, and she was always sharing stories of how proud she was of her son’s inventions. Sensing an opportunity, Dave met Claudio, Bruno, and Michael the birth of the rotating iron began. Once InStyler was started Dave was the CEO, then he stepped into the role of Chief Innovation Officer. Now Dave has over 25 years of experience creating innovative hair tools. He is a co-inventor of the Rotating Iron and has over 100 patents in the hair tool space.