InStyler Launches CERASILK

InStyler was thrilled to fete the launch of CERASILK, a collection of tools that feature technology to defend hair against damage with every pass. Hosted at The Now in Santa Monica, guests were treated to one-one-one styling sessions with on-site hair stylists using both the CERASILK Woven Ceramic Styling Iron and the CERASILK Woven Ceramic Curling Iron. Draped in macramé and adorned with endless cacti, The Now’s desert-themed design served as the perfect surroundings to learn about the tools’ technology, which features a ‘healthy heat’ element, giving hair high-heat styling power while also protecting against 92% of damage. Event attendees were also invited to experience chair massages that helped them to relax into the event’s healthy heat oasis before leaving to return to the hustle and bustle of LA.