PRIME
Straightens better than a flat iron
1.25” Barrel
One-Way Rotation
Ionic Bristles
Dry hair only
Proven to leave hair healthier
All the straightening and de-frizzing power you need, without the heat damage
Curls, waves, adds body, & volume
Versatile design gives you multiple styling options
Incredible Results
Long-lasting style that will keep your hair looking fab all week
Round Barrel
The heated barrel lays your hair on the brush, and styles with each pass
Bristle Pod
Our innovative ionic bristles emit ions to eliminate frizz and add incredible shine
Rotation
Imagine your stylist passing a round brush through your hair 150 times a minute. That's the power of the rotating iron!
MAX PRIME
Straighten, Curl, Add Volume & Body
1.25” Barrel
Two-Way Rotation
Ionic Bristles
Dry hair only
AIRLESS
Professional Blowout Style
Straighten, Curl, Add Volume
1” Barrel
Two-Way Rotation
Boar & Ionic Bristles
Dry hair only
WET TO DRY
Dries, Straightens, Curls, Adds Volume, & Shine
1.25” Barrel
Two-Way Rotation
Wet-to-Dry Bristles
Wet or Dry hair
