straighten, curl, add body & shine with rotating irons
straighten, curl, add body & shine with rotating irons
Product ID
361099395112
Variants
39407812411485
AIRLESS
Product ID
1372183691356
Variants
12393166635101
MAX PRIME
Product ID
1372200861788
Variants
12361943515228
MAX PRIME WET TO DRY
Product ID
1372178219100
Variants
12361885876316
PRIME
what's to love
what's to love
MAX PRIME WET TO DRY

Proven to leave hair healthier

All the straightening and de-frizzing power you need, without the heat damage

curls, waves, body and volume

Curls, waves, adds body, & volume

Versatile design gives you multiple styling options

beautiful results and shiny hair

Incredible Results

Long-lasting style that will keep your hair looking fab all week

how it works
how it works
Round Rotating Barrel

Round Barrel

The heated barrel lays your hair on the brush, and styles with each pass

From frizzy to shiny

Bristle Pod

Our innovative ionic bristles emit ions to eliminate frizz and add incredible shine

Two-way Rotation

Rotation

Imagine your stylist passing a round brush through your hair 150 times a minute. That's the power of the rotating iron!

For All Hair Types
For All Hair Types
PRIME Rotating Iron

PRIME

Straightens better than a flat iron

1.25" Barrel

1.25” Barrel

One-way Rotation

One-Way Rotation

Bristles

Ionic Bristles

Use on dry hair

Dry hair only

MAX PRIME

MAX PRIME

Straighten, Curl, Add Volume & Body

1.25" Barrel

1.25” Barrel

Two-way Rotation

Two-Way Rotation

Bristles

Ionic Bristles

Use only on dry hair

Dry hair only

AIRLESS Rotating Iron

AIRLESS

Professional Blowout Style
Straighten, Curl, Add Volume

1" Barrel

1” Barrel

Two-way rotation

Two-Way Rotation

Bristles

Boar & Ionic Bristles

Use only on dry hair

Dry hair only

MAX PRIME wet to dry

WET TO DRY

Dries, Straightens, Curls, Adds Volume, & Shine

1.25" Barrel

1.25” Barrel

Two-way rotation

Two-Way Rotation

Bristles

Wet-to-Dry Bristles

Wet or dry hair

Wet or Dry hair

We love seeing your rotating iron looks
We love seeing your rotating iron looks