
PRIME
Straightens better than a flat iron

1.25” Barrel

One-Way Rotation

Ionic Bristles

Dry hair only
All the straightening and de-frizzing power you need, without the heat damage
Versatile design gives you multiple styling options
Long-lasting style that will keep your hair looking fab all week
The heated barrel lays your hair on the brush, and styles with each pass
Our innovative ionic bristles emit ions to eliminate frizz and add incredible shine
Imagine your stylist passing a round brush through your hair 150 times a minute. That's the power of the rotating iron!
Straightens better than a flat iron
1.25” Barrel
One-Way Rotation
Ionic Bristles
Dry hair only
Straighten, Curl, Add Volume & Body
1.25” Barrel
Two-Way Rotation
Ionic Bristles
Dry hair only
Professional Blowout Style
Straighten, Curl, Add Volume
1” Barrel
Two-Way Rotation
Boar & Ionic Bristles
Dry hair only
Dries, Straightens, Curls, Adds Volume, & Shine
1.25” Barrel
Two-Way Rotation
Wet-to-Dry Bristles
Wet or Dry hair