Unlike any other styling tool. 1.25" one-way rotating barrel with 2 heat settings up to 410°F effortlessly smooths hair with body, movement, and incredible shine. The rounded design of the rotating barrel produces smooth, shiny hair with body and movement without creasing or crushing that can flatten hair, while the bristles polish strands to reduce frizz and deliver incredible shine.
Benefits
- works on all hair types
- adds shines
- less damaging
- removes frizz
- long-lasting style
- volume and body
Features
- 1.25" rotating iron
- one-way rotation
- 2 heat settings up to 410°


2-way rotation makes straightening, curling and adding volume, body and shine easier than ever by allowing you to easily switch styling sides. Our cult favorite original rotating iron updated with even more features including 2-way rotation, ionic bristles, more heat settings, and a longer power cord make this a styling MVP.
Benefits
- works on all hair types
- versatility to create different looks
- less damaging
- adds shine
- removes frizz
- long-lasting style
- volume and body
Features
- 2-way rotation
- 4 heat settings up to 425°f
- 1.25" rotating iron
- ionic bristles


Our fastest, smartest rotating iron yet. Add volume and body to thin, flat hair. Smooth and straighten curly, coarse hair. No matter what your hair type is, everyone can also add incredible shine with a salon-style finish. With more revolutions per minute, an ionic and boar bristle blend, and 1” barrel for more versatility, AIRLESS is the ultimate styling tool that can transform all hair types.
Benefits
- works on all hair types
- versatility to create different looks
- less damaging
- ionic + boar bristle blend for extra shine
- adds shine
- removes frizz
- long-lasting style
- volume and body
Features
- 2-way rotation
- 4 heat settings up to 430°f
- 1" rotating iron
- ionic + boar bristle blend


Finally, you don’t have to struggle with a round brush and a dryer! MAX PRIME WET TO DRY allows you to go from damp to styled hair in HALF the time with one simple tool. Curl, wave, straighten & smooth, and de-frizz hair without using a blowdryer – and you can even use this on dry hair too.
Benefits
- easy wet-to-dry styling
- works on all hair types
- versatility to create different looks
- less damaging
- adds shine
- long-lasting style
- volume and body
Features
- 2-way rotation
- 1.25" rotating iron
- 4 heat settings up to 425°f
- wet-to-dry ionic bristles


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