PRIME 1.25" Rotating Iron

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PRIME straightens better than a flat iron. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand. The rounded design of the barrel helps add body and volume. 

• 1.25" Revolving Barrel with 1-Way Rotation
• Ionic Bristles for Frizz-Free Finish
• Superior Styling Power with Titanium Ceramic Heated Plates
• Styling Personalization with 2 Heat Settings up to 410°F
• Tangle-Free Styling with Professional Swivel Cord
• Automatic Shut Off
• Removable Heat Guard for Scalp Protection

PRIME straightens better than a flat iron, and works on all hair types. Transform frizzy, thick, or coarse hair into smooth and sleek hair with natural body, bounce, and volume.

straighten and add volume

1. Detangle, section, and smooth hair before styling.

  • 2. Reposition tool as needed so that the barrel is rotating away from the face.

  • 3. Grab a 1-2" section of hair and spread across barrel evenly, with the barrel underneath the hair.
  • Close PRIME at the roots and rotate wrist for volume at the roots.

  • 4. For flips at the end, rotate wrist once at the end of the hair and hold for 3-4 seconds.