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Say goodbye to straightening tiny sections of hair multiple times with a flat iron. With STRAIGHT UP MAX, you can easily straighten 4-5 times the amount of hair in a single pass. Kick the frizz but keep the body and volume - it's as easy as brushing your hair!

• Powerful Styling Power with 65 Powerful Ceramic Heated Plates
• Frizz-Free Finish
• Powerful Ion Generator
• Cool Tip Ionic Bristles
• 4 Heat Settings up to 450°F
• Digital Temperature Display
• Professional Swivel Cord
• Automatic Shut Off

The Straight Up Max is suitable for all hair types, and is great for those who want to touch up, smooth and de-frizz their hair in half the time.

1. Brush and section hair.

2. Place STRAIGHT UP MAX underneath hair with one hand with bristles facing out and hair taut to create tension.

The bristles should be peeking through through the hair completely.

3. Move tool slowly down hair.