PRIME

$69.99

Product Details

1.25" Rotating Iron

STRAIGHTENS BETTER THAN A FLAT IRON

PRIME straightens better than a flat iron. Transform frizzy, thick, or coarse hair into smooth and sleek hair with natural body, bounce, and volume. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand of hair. The rounded design of the barrel helps add body and volume.

HOW TO USE

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WHAT IT HAS

• 1.25" Revolving Barrel with 1-Way Rotation
• Ionic Bristles for Frizz-Free Finish
• Superior Styling Power with Titanium Ceramic Heated Plates
• Styling Personalization with 2 Heat Settings up to 410°F
• Tangle-Free Styling with Professional Swivel Cord
• Automatic Shut Off
• Removable Heat Guard for Scalp Protection

WHO IT'S BEST FOR

Anyone who wants to straighten their hair faster, with better results, and less damage. PRIME quickly straightens and smooth frizzy, thick, and coarse hair.

Hair Type

Curly
Coily
Fine
Thick
Wavy
Straight

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STRAIGHTENS BETTER

The patented rotating iron technology is crafted to straighten better than a flat iron. The rounded design of the rotating barrel and heated plate prevents creasing or crushing that can flatten hair. The first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand of hair. The rounded design of the barrel helps add body and volume.

STYLE WITH LESS DAMAGE

Instead of crushing your hair between two hot plates, PRIME harnesses the power of the tourmaline ceramic floating plate aligned with the rotating barrel & bristle to pod to gently smooth hair and reduce frizz. Finally, the solution to styling faster and better is not simply using more heat that can damage your hair.

VERSATILE & MULTI-USE

Although PRIME is best known for its superior straightening power, you can also curl and add volume with this tool. To add soft, bouncy curls, simply hold PRIME vertically and use as a curling wand - wrap hair around the barrel and close to start the rotation. Build volume by placing at the roots and overdirecting hair in the opposite direction.

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HOW-TO: SMOOTH BLOWOUT WITH BODY

1. Detangle, section, and smooth hair before styling.

2. Reposition tool as needed so that the barrel is rotating away from the face.

3. Grab a 1-2" section of hair and spread across barrel evenly, with the barrel underneath the hair. Close PRIME at the roots and rotate wrist for volume at the roots.

4. For flips at the end, rotate wrist once at the end of the hair and hold for 3-4 seconds.

HOW-TO: VOLUME

1. Insert PRIME at roots wherever extra volume is desired! Leave barrel in place for 3-5 seconds, then glide down.

2. For additional volume, overdirect hair in the opposite direction and watch your volume build instantly.