- Product ID
1.25" Rotating Iron
STRAIGHTENS BETTER THAN A FLAT IRON
PRIME straightens better than a flat iron. Transform frizzy, thick, or coarse hair into smooth and sleek hair with natural body, bounce, and volume. Our patented rotating iron technology is the secret behind the superior straightening: the first row of bristles smooths and separates your hair, and the second row of bristles adds insane shine to each strand of hair. The rounded design of the barrel helps add body and volume.
This product is currently sold out.
WHAT IT HAS
• 1.25" Revolving Barrel with 1-Way Rotation
• Ionic Bristles for Frizz-Free Finish
• Superior Styling Power with Titanium Ceramic Heated Plates
• Styling Personalization with 2 Heat Settings up to 410°F
• Tangle-Free Styling with Professional Swivel Cord
• Automatic Shut Off
• Removable Heat Guard for Scalp Protection
WHO IT'S BEST FOR
Anyone who wants to straighten their hair faster, with better results, and less damage. PRIME quickly straightens and smooth frizzy, thick, and coarse hair.
STYLE WITH LESS DAMAGE
VERSATILE & MULTI-USE
As Seen on TikTok
Get The Look
HOW-TO: SMOOTH BLOWOUT WITH BODY
2. Reposition tool as needed so that the barrel is rotating away from the face.
3. Grab a 1-2" section of hair and spread across barrel evenly, with the barrel underneath the hair. Close PRIME at the roots and rotate wrist for volume at the roots.
4. For flips at the end, rotate wrist once at the end of the hair and hold for 3-4 seconds.
2. For additional volume, overdirect hair in the opposite direction and watch your volume build instantly.