REIMAGINE
the tools of BEAUTY

Reimagine the tools of Beauty

MAX

2-Way Rotating Iron

InStyler MAX

Straightens Better Than a Flat Iron*

With the tourmaline ceramic rotating barrel and floating plate, hair is straightened and smoothed without ever being crushed or damaged. The rotating barrel evenly distributes heat to protect hair from damage, while precision aligned ionic bristles reduce frizz. The innovative 2-way rotation technology allows the barrel to rotate in the natural direction of hair without switching hands.

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BLU

Turbo Ionic Dryer

InStyler BLU

The Lightest, Most Powerful Dryer*

The BLU Turbo Ionic Dryer is a breakthrough in hair dryer technology delivering an ultra lightweight dryer with extremely powerful airflow that dries hair up to 2X faster and retains moisture for smooth, healthy, shiny hair.

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STRAIGHT UP

Ceramic Straightening Brush

InStyler STRAIGHT UP

Smooth, Straight Hair in Half the Time*

The STRAIGHT UP Ceramic Straightening Brush provides instant professional heat for straight, frizz-free hair in half the time. The 65 powerful ceramic heaters evenly distribute heat and provide instant heat up and recovery to deliver super straight, shiny hair in one pass.

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WET TO DRY

Rotating Iron

InStyler WET TO DRY

Dry and Style All At Once

The WET TO DRY Rotating Iron lets you skip the blow drying and makes getting that amazing blowout look super fast and easy. It dries hair by whisking water out of the hair and venting it away quickly and safely. The tourmaline ceramic rotating plate evenly distributes heat to smooth and polish the hair, while the precision aligned ionic bristles reduce frizz.

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ORIGINAL

Rotating Iron

InStyler ORIGINAL

Straightens, Curls, Adds Body and Shine

The ORIGINAL Rotating Iron's patented rotating heated polishing cylinder, tourmaline ceramic floating plate and four rows of precision aligned bristles combine to deliver a hair styling tool unlike any other. Create straight and sleek styles or add incredible body and volume. Wrap your hair around the rotating barrel and you can acheive beautiful soft curls or bouncing beachy waves.

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